DuluxGroup

DuluxGroup Appoints Howatson+Company as Creative Agency of Record Amid Broader Community Initiatives

2026-08-05

In a significant development for Australia's branding landscape, DuluxGroup has officially appointed Howatson+Company as its creative agency of record for Dulux Australia, effective immediately, marking a major expansion of their existing partnership that already encompassed creative duties for Selleys, Yates, and Seasol International. The independent agency will now lead the next chapter for one of the nation's most iconic and trusted paint brands with a comprehensive remit spanning strategy, creative, and production, a move that DuluxGroup's marketing director Antoinette Tyrrell described as raising the bar even higher to help deliver business goals, while Howatson+Company's group managing director Renée Hyde expressed the agency's personal connection and eagerness to embark on this milestone collaboration. This appointment, which shifts creative leadership from Clemenger BBDO—the agency behind the recent 50th-anniversary campaign celebrating the beloved Dulux dog—comes as DuluxGroup simultaneously reinforces its broader community commitment through its B&D division, which recently participated in Victoria's 2025 Youth Homelessness Snapshot launch at Parliament House alongside Melbourne City Mission, revealing confronting data about young people facing violence, self-harm, and disconnection from education, while also supporting Food on the Table in South Australia during National Homelessness Awareness Week by preparing over 500 meals for vulnerable individuals and families. Through initiatives like funding emergency care, clothing drives, soup lunches, and the Dare2Share pre-tax giving program, B&D exemplifies DuluxGroup's guiding purpose—Helping Communities Protect What They Value Most—demonstrating that as the company invests in fresh creative vision for its flagship brand, it remains equally dedicated to fostering safety, stability, and hope for young Australians in need.